Deborah Price is the Founder and CEO of the Money Coaching Institute, which provides money coaching services and professional training to both individuals, couples and corporations. A former financial advisor for over twenty years with firms such as Merrill Lynch, Mass Mutual, AIG and London Pacific Advisors, Deborah left the financial industry to pioneer the field of Money Coaching in 2000. Coping with money issues, both emotionally, practically and psychologically, continues to be a major life struggle for millions of people and yet, there is very little help available. As a result, people often manifest money patterns, beliefs and behaviors that prevent them from experiencing their full financial potential. Deborah has developed a unique, step-by-step coaching program that helps people to move beyond their unconscious barriers to greater personal and financial success and fulfilment. As a result, her clients are able to break through their unconscious blocks and obstacles and experience renewed hope, confidence, and enhanced financial success.

Through education and awareness, Deborah is committed to empowering others to live more purposeful and prosperous lives. She is the author of Money Therapy: Using the Eight Money Types to Create Wealth and Prosperity (New World Library), Money Magic: Unleashing Your Potential for Wealth and Prosperity (New World Library) and her new book, The Heart of Money: A Couples Guide to Creating True Financial Intimacy was released this year. She is considered one of the foremost experts in her field. She has trained over 1000 Certified Money Coaches (CMC)® throughout the USA, Australia, New Zealand, Canada, England, Ireland, France, Denmark, Singapore, Japan, Hong Kong, Malaysia, Indonesia, Turkey, Saudi Arabia, and South Africa. She resides in Northern California with her family.